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VIA - Attention To Detail
Nestled amongst the thrum of pedestrians and commuters socialising after a day’s work in the city, VIA Atelier – located in Coal Drops Yard, close to King’s Cross, London – played host to an evening with J.Laverack Co-Founders David Clow and Oliver Laverack.
As attendees arrived for the evening event, collecting complimentary drinks and canapés, the stunning VIA showroom floor was buzz of excitement and chatter, with the J.Laverack Aston Martin .1R proving the catalyst for many conversations.
Dave and Oli hosted an in-depth Q&A session compèred by Michael Sodeau, Director and founder of VIA Atelier, talking the audience through a range of topics – from the genesis of the .1R, through to the challenges of delivering a range of industry firsts – the story of the .1R was unravelled.
Questions from the audience were also welcomed, and conversations continued well after the presentation concluded with close inspections of the bike – some people viewing it again with a seemingly new-found sense of appreciate for the vast range of exquisite details that adorn the .1R.
A duo of titanium J.Laverack bikes were also on display, a GRiT AM64 with full bike bag setup and a stunning J.ACK with anodised purple Hope Tech hubs, SRAM wireless groupset and carbon-fibre mudguards.
The evening was a fantastic way of engaging and meeting followers of the J.Laverack brand, enthusiasts of British engineering and manufacturing at it’s very best as well as those who were simply intrigued by the most bespoke bicycle available today – with an attention to detail that is simply unmatched.
